Retail Season in OC Good, Not Great, on the Walk
Weather toyed with city merchants throughout the summer sales season, according to several retailers.
Just think of these nasty bookends:
Easter weekend, the city's seasonal kickoff, was a bit cooler than the year before.
And on the penultimate weekend before Labor Day, a mandatory hurricane evacuation order closed stores and scared tourists out of the city for neary three days.
August, in the heart of the season, was particularly rainy.
And often when the rain came, even outside of August, it came at the wrong time -- late in the afternoon or early in the evening, sending people home without hitting the Boardwalk or Asbury Avenue.
Or worse, the rain came in the wrong form -- a deluge -- keeping people from even coming to Ocean City.
And finally, there weren't enough overcast and showery days, a favorite of merchants because beachgoers hit the Boardwalk or avenue when the weather is just a bit icky, but not too heavy.
Bill Westerman, the owner of George's Candies on the Boardwalk, may not be a weatherman, but his 17 years as a Boardwalk merchant qualifies him as a keen observer of the cause and effect of weather on business.
"This was a good year, not a great year," said Westerman, whose store has been in business since 1954.
This is the first year since 2003 -- when a major overhaul was completed -- that Westerman will not see an increase in sales and profits over the previous year.
Irene especially put a damper on sales.
"Being closed three days at that time of the year was like losing three weeks earlier in the season," he said.
And early evening rain, as was prevalent this season, often killed 70 percent of a day's sales.
Westermen said his collegues in the accommodation business tell him people were bargain hunting, but the weather appeared more of a factor than the economy there, too.
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