Safeway agrees to change Kona coffee blend's label
Safeway has agreed to change the label on packages of Kona coffee blend sold in mainland stores in response to concerns from Hawaii farmers that it didn't provide information about what percentage of the famous bean it contains.
In a letter dated Wednesday, Safeway notified the Kona Farmers Association and the Hawaii Department of Agriculture the company will modify the package to show what percentage of Kona is included and that it will contain a minimum of 10 percent Kona beans. The label will also reflect the geographical location of the other beans used in the blend.
"We hope that these actions demonstrate not only our desire to work collaboratively, but also our shared interest in preserving the integrity of the Kona bean," said the letter from Susan M. Houghton, director of Safeway public affairs and government relations.
In April, Hawaii's Board of Agriculture Chairman Russell Kokubun sent a letter to Safeway's corporate headquarters in Pleasanton, Calif., asking the company to comply with Hawaii's law requiring labels to specify the percentage of Hawaii-grown coffee that is included in a blend. The law requires that those blends have at least 10 percent of Hawaii-grown coffee. But because that package of coffee isn't sold in Safeway's 19 Hawaii locations, Kokubun could only ask for voluntary compliance.
The association called for a boycott of Safeway's 1,700 stores nationwide because farmers believed the labels were misleading and degraded the reputation of Kona coffee. Earlier this month, Safeway officials met with Paul Uster, an association board member and owners of Mokulele Farms. Safeway promised to get back to the farmers by Sept. 1 about whether any changes could be made to the label.
"I think this is a great step for better truth in labeling on the mainland," Uster said Thursday.
Safeway has also agreed to begin selling 100 percent Kona coffee in northern and southern California starting next year. That's welcome news to Kona coffee farmers. "It's difficult to taste the flavor of Kona in only a 10 percent blend," Uster said.
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The label will also reflect the geographical location of the other beans used in the blend. "We hope that these actions demonstrate not only our desire to work collaboratively, but also our shared interest in preserving the integrity of the Kona bean,"
The label will also reflect the geographical location of the other beans used in the blend. Fremont-based Lam Research says its board of directors has approved an increase of $500 million in the company's authorization for share repurchases,
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